• Hootsuite
• Radian6
• Simply measured
• Sprout Social
• Social Mention
• Facebook Insights
• Google Analytics
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Social Media Strategy
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Social Media Campaign Management
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Social Media Advertising
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Social Media Research
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Social Media Analysis
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Social Media Reporting
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Social Media Strategy
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Search Engine Optimisation
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Blogging
• Foursquare
• Reddit
• Quora
• Stumble Upon
• Insightly
• Blogger
• YMLP
• Joomla CMS
• Wix
• Weebly
• Photoshop
• Facebook
• Twitter
• Google Plus
• Youtube
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Copywriting
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Online and Offline Public Relations
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Client and Media Relations
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Online and Offline Press Releases
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Content Curation
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Video Production
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Image Editing
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Graphic Design
Social Media Strategist and Campaign Manager
Vividwireless November 2012-Present
Vividwireless is a national wireless broadband provider selling mobile broadband devices and wireless broadband internet access.
Facebook and Twitter play a key role in the Vividwireless customer support model. All ISPs and telcos experience negative social media interactions as a result of technical or billing issues. Vividwireless acknowledges and resolves customer’s concerns quickly and has a social media response time averaging under 1 hour, 24/7.
To maximise positive social media sentiment surrounding the brand, vividwireless has activated strategic sponsorships and social media partnerships surrounding fun events such as The Perth International Comedy Festival, The Beaufort Street Festival, Rottofest and stand-up comedy nights.
Social media competitions and giveaways encouraging fun, user-generated content also amplify positive social media stories, interactions and experiences associated with the vividwireless brand.
Referee: Chris Carroll (Manager, Marketing, Sales and Customer Experience)
Social Media Strategist and Campaign Manager
Progress Developments November 2012-Present
St Leonards Private Estate by Progress Developments is a land development in the Swan Valley wine region of Western Australia.
St Leonards Private Estate’s social media strategy serves 2 purposes. First and foremost, Facebook is integral to building a strong sense of community and place among existing, new and future St Leonards residents as the land development grows and takes shape. Residents are consulted, kept informed and encouraged to interact with each other. Residents swap gardening advice, lost pets are found and estate maintenance issues are reported and resolved. In this sense, the St Leonards Facebook page functions as an online community portal.
For promotional purposes, St Leonards utilises Facebook and Twitter to attract potential home and land purchasers by showcasing the region, the lifestyle benefits and sense of community at St Leonards Private Estate.
Referee: Chris Lewis (Managing Director)
Social Media Strategist and Campaign Manager
Canning College November 2012 - Present
Canning College was established by the Education Department of Western Australia in 1982 to provide quality pathways for adults and International students to enter Australian Universities.
Canning College uses Facebook, Twitter and Youtube to attract International students by showcasing their quality of education, the richness of experience on campus and successes of past students.
Lead generation and brand awareness are achieved via Canning College’s Twitter account.
Canning College increases their brand reach to key international markets through targeted social advertising.
Referee: Robert Scott (Deputy Principal)
Marketing & Media Communications Manager
TSK eVenture December 2007 - July 2010
TSK eVenture has been touring national and international performing artists since 2005 and provides event coordination, entertainment programming, consultation and project management for private enterprise, community organizations and Government.
Referee: Kevin Borruso (Director)
+61 8 9200 6267
+61 2 9033 9117
+61 8 9440 5686
+61 8 9351 5624
Social Media Research, Strategy & Analysis Consultant
Socialite Media PTY LTD April 2012-Present
Socialite Media is a social media solutions company providing implementation partnerships for organisations wishing to grow their social media presence.
Using social media listening, tracking and monitoring tools such as Radian 6, I provide Socialite Media with social media metrics, measurement, sentiment and analytics research and reporting. This information facilitates the development and deployment of successful, evidence-based social media strategies for their corporate clients.
Referee: Tenille Bentley (Managing Director)
+61 4 2434 3921
(G)apps In The Market
Women's Health Magazine
Ben Woodward dreams up quality smartphone services for women in this humorous tech feature in Women's Health magazine. (Read more...)
Arts Review: Penguin Café Orchestra at Festival Gardens
Fasterlouder.com.au
On a gentle Autumn night under a dreamy moon, Festival Gardens twinkled. It was the last night of a hugely successful Perth International Arts Festival. (Read more...)
Live Music Review: Dan Mangan at The Fly By Night
Fasterlouder.com.au
Fremantle, mid-week, on the last night of a leap year summer. It was surprisingly silent. No hum on the strip, no cars on the street. (Read more...)
• Best Television Commercial: Myer, BHP, Lancare Australia Award
• Best Television Commercial: WA Screen Awards
• Best Experimental Film: WA Screen Awards
Travel Blog: Endeuro2000's Operation Nightrider
Travelpod.com
Inside, the mob was still trying to figure out the coffee machine. I already had my thumb out, smiling at a big rig approaching. Its spot lights illuminated a sparkling curtain of rain between us. (Read more...)
Social Media Strategist and Campaign Manager
Loan Ranger Cash June 2013 - Present
Loan Ranger is an online short-term loan company. Their social media presence went live in March 2013 and has surpassed 2500 Likes.
As a new company in a crowded market, Loan Ranger is using social media to gain brand awareness quickly and to promote key messages of customer service, speed of service and ease of use. This is being achieved through quality original content, targeted social advertising and cohesive social media graphic design elements providing a consistency to the brand experience regardless of online platform.
In under 6 months, Loan Ranger now leads on most key Facebook metrics when compared with its competitors and their web site analytics show an ever increasing amount of traffic generated by their social media efforts.
Referee: David Brennan (Managing Director)
+61 8 9468 3999
Bachelor of Arts: Communications & Media Studies
Edith Cowan University
+64 220 704 261
